ABOUT THE PRODUCT(APP)

Adityakochar
4 min readDec 19, 2020

ASSET MASTER

Our app lets its users invest in different assets classes like Equity ,Bonds, Currency & Commodities ,including systematic investment Plan(SIP) and equity linked Savings.

It also provides past information of all assets classes ,educational content on investing and mutual fund portfolios for various goals and profiles.

MARKET DEMAND

Nowadays people are investing in commodities, Mutual Funds , Bonds and in the Share Market instead of RD’s,FD’s and banks because people get less rate of interest in RD’s and FD’s so they are switching towards these options .

But many don’t know about these other things like what they are , they also don’t know how these things work.

That’s the reason we are providing them a platform in which not only they get investment options, they also get best suitable options according to their needs.

RELEVANT PRODUCTS IN MARKET

There are many platforms available in the market which give these types of services but this platform will provide filtered and minimum risk investment plans in which users can easily invest without any research and we will also provide personal advisors for new investors.

TARGET CUSTOMER

We will focus on all age groups present except kids and teenagers.

This product(app) will be available for any category of people and will be available in any region and country possible. So that nobody misses out.

On later stages of the app we might also target business-minded users and millennials for growth of the app.

Online customers will also be targeted for the promotion of the app.

REQUIRED KNOWLEDGE OR EXPERTISE

This app mainly specialices in the finance field. Many flow charts and algo will be made for betterment of app.

For the usage of the app, we will provide the app on all available formats (android , IOS, windows , mac os , linux, etc).

Software Required are Microsoft Visual Studio Code, Visual Studio ,etc.

We will use sql.Hardware for database Servers and PC for implementation.

FLOW CHART

Here is the flowchart explaining the process of our app

ESTIMATED BUDGET

I typically recommend a budget of about $8,000–16,000 to cover coming up with the design and going through a few iterations of feedback and re-design. If I need more design time or have a lot of custom artwork that needs to be created, then the cost of the project will go up.

Integrating with external software introduces a lot of unknown variables into the equation. But older, or lesser known systems may pose a challenge and increase the project cost.

Most migration efforts are run a few times after the software is finished to make sure everything got translated correctly, and the new system is using the data as desired. The effort of figuring out the translation rules, writing the scripts, and performing a series of tests and adjustments, will add time and cost to the project.

PRODUCT PRICING

we will provide our full services to the customers for free for the initial few months. Then when we receive good responses and feedback from our customers we will start our monthly pricing . We might also start services like pay as u go, etc. after implementing pay as u go we will provide some of our services for free.

MARKETING PLAN

We will use social media platforms to promote our application like YouTube, Facebook , Instagram , snapchat . In starting we will provide our maximum services for free to attract the customers and to promote our application this will help us to gain customer reviews and responses.

We will also try to publicise our app in famous investments news channels. We can then create a piece of content specifically targeted to specific communities. we are going to Launch a referral program , We allow customers to help promote your product.

RISK ANALYSIS

The possible risks that our startup may face , it can be cybersecurity, market, location, financial, or project risks. With plummeting home values, sinking stock prices, and frozen credit markets, our customers might face some difficulties.

As our apps show readable code when decompiled, attackers with a trained eye could readily know important code bits like sensitive database parameters, SQL queries, and configurations. This allows the attacker to perform SQL injection and database manipulation.

Binary protection is the same as binary hardening or application hardening. It’s the process of making a finished app difficult to tamper with or reverse engineer. Source code obfuscation is a way to harden an app’s security, for example. Unfortunately, the study found that all the financial institution apps they tested had no application security, making it easy for threat actors to decompile the app, find its weaknesses, and create an attack.

Insecure data storage. Financial mobile apps aren’t particularly good at storing users’ data. They usually store sensitive data in the mobile device’s local or external storage, outside of the sandbox environment, allowing other users to access and exploit it and many more problems might be faced.

This high-risk vulnerability, when exploited, allows malicious code to execute on the mobile device via the app itself. This could also allow threat actors to access various functions of the mobile device, adjust trust settings for apps, or, if the owner has put a sandbox in place for added protection, break out of it.

MILESTONE AND TIMELINES

Here is a gantt chart explaining the timeline and duration of our planning for the production of our app.

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